Interesting as in to point and laugh at?
I don't know if they decided to bite the bullet and chance it much while in beta, but it's pretty much old school EQ but a bit more hardcore. Brad McQuaid likes his grind-a-tons, no instance spawn camping, corpse runs etc...
He is also of the delusional impression that this will take a good chunk out of WoW. It's for a niche of a niche. But if you're into torturing yourself....
Oh and it's now being run by SOE, which I'm sure would put a few people off.